Building an effective customer journey 

Perhaps you’re a sports event management company working with sports event participants and athletes. Even before sign-up, you can help provide clear information to answer the questions or concerns your prospective customers might have, helping those potential customers to continue to move along your sales funnel. 

Too often, businesses invest heavily in lead generation without giving enough thought to what happens to these leads once they are ‘interested’ in your product or service and enter your sales funnel. Your customer journey strategy should aim to maximise how you will convert new business leads to new business – increasing sales and income. You are aiming to move your new business leads through the sales process / pipeline, to become customers and, even better, advocates, supporters and influencers.